"TEST YOUR GRIT WITH ALEX ROWS. A BOLD AND DARING IPA BRAND INSPIRED BY ALEX, A ROWING ENTHUSIAST WHO ALSO LOVES A REWARDING COLD BEER. WITH PUNCHY NAMES REFLECTING ALL THE THOUGHTS AND FEELINGS WHEN TRULY TESTING YOUR GRIT, AND AT THE END... A COLD IPA AWAITS!"
ALEX ROWS
Catalyst Creative Internship Project
- Visual Identity
- Branding
- Motion Design
Overview
During my Internship at Catalyst Creative, I was tasked to create a brand based on one of the other employees. This led to some fun conversations and getting to know the team a little better.
Introducing Alex Rows! A brand inspired by designer Alex combines Alex's loves of IPA and indoor rowing. From their very first conversation in the office, Nathan was immediately inspired by Alex's passion for indoor rowing and wanted his IPA brand to be as bold and daring as Alex.
The Lines that sweep across the cans and designs link back to the different stages of aerobic and anaerobic levels when really pushing yourself to the limit rowing, this flows right into the naming as well. The Names reflect all the thoughts and feelings when truly testing your grit, and at the end... A cold IPA beer awaits!
