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University Conceptual Brief

Brand Identity, Campaign Design, Copywriting,

Web Design, Strategy


Disrupt Festival was a conceptual brief that was set. The brief was to create a visually arresting identity and to create a bespoke typeface that would be used as the main assett and supported by background elements. Disrupt festival wants to bring communities together through creative mediums, it is inclusive and has a diverse panel of judges. A fresh start for people after the pandemic. The Identity that I created was based around the concept of "Empowerment through change. I applied to my designs through the idea of positive transformation of type and elements evolving and changing. The bespoke typeface has been warped and created from different letters that where customised using a photocopier and illustrator. With the scale bringing the feeling of empowerment.

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